Team Sketch

Bruce Rothwell

Bruce Rothwell is the Founder of Direcsource. With his family’s roots firmly originating in the textile and manufacturing industries, Bruce recognized, early on, that what his customers most consistently lacked, and needed most, was manufacturing standards for their products. Without the proper resources to execute a precise, quality engineered and controlled manufacturing process, many of the companies Bruce met were left to dedicate large amounts of their valuable cash and manpower toward overseeing this component of their business. Bruce understood that if he could build this resource for his clients, in turn, they would have the freedom and ability to remain focused on the more important drivers of growing their businesses: Sales, marketing, consumer engagement and finance. With over 30 years of experience, Bruce’s connectivity into the world of contract manufacturing and sourcing, along with DirecSource’s ability to warehouse and inventory on behalf of their clients, has made his company one of the most successful, privately-owned businesses in the industry. 

Benny Belcher

Benny has spent the past 30 years in product development, sourcing, quality assurance and contract management.  He has held various management positions with companies to include Fruit of The Loom, Carhartt, Munsingwear and Galls. He was a commissioned officer in the US Army before achieving a Bachelors degree in Business from Western Ky University. Benny is married and has two beautiful daughters.  He is nearly fluent in Spanish and enjoys golf and collecting vinyl records. 

Mike Fowler

Mike Fowler has over 20 years experience working for some of the worlds best outdoor and active brands.  He has served as COO for Exxel Outdoors, VP of Supply Chain for Patagonia, Director of Operations at Pearl Izumi and President & COO of the premium diaper bag and accessories company Petunia Pickle Bottom.  Mike is a known and trusted leader who consistently delivers outstanding results with laser focus.

Matthew Baile

Born and raised in the UK, Matt studied Agriculture before moving to Hong Kong in 1987. Matt has 33 years experience in consumer hard and soft goods product development, manufacturing and sales. He specializes in product strategy and innovation, rapid product development, asset-free manufacturing. Matt places a strong emphasis on effective communication. He is married and has 3 boys.


To learn how DirecSource can provide product development and supply chain solutions for your business, please fill out our contact form or call us at 1-888-964-3646.